About | JF Studios

"And you will know what fitness truly means,

And thAT truth will set you free."

— jf studios

what does “JF” STAND FOR?

JUST
It is just to fight for the dreams that are in our hearts. It is what gives purpose to our lives.

FITNESS

To fight, it is necessary to be fit.

And the process of becoming fully fit opens our eyes to the truth that sets us free.

MISSION:

BE the training ground

We become the team for those who don't yet have one,

and the safety structure for those who are already part of one.

Once inside, people:

Develop the instinct to trust.

Breathe the love story they are part of.

Move authentically in the reality of their environment.

Discover what it truly means to be part of a team.

VISION:

Awaken the world's fitness

Born from the heart of true athletes, JF Studios is born to awaken the world to a new kind of fitness — where it's not just about the body, but also a workout of the mind and the heart.

Over time and after many adventures around the globe seeking the true meaning of fitness, we discovered that authentic capacity (who we truly are at its best) only happens when we are part of a team, live by faith, and walk in justice and freedom.

Since then, JF Studios has been developing what we now call Human Balance Technology — more than a methodology that unlocks the narrow path to The Fitness Awakening:

Health, Focus and Balance

in Body, Mind and Heart

for Family, Business and Digital systems.

the founders

Irene Lucini — Coaching Team Member & CCO

Irene is the heart of a friend behind the company. She ensures that every project is guided by a clear and authentic purpose.

She stands out for her discipline, her ability to stay present and grateful in every challenge, and her commitment to inspiring others to reach their fullest potential.

David Hacha — Head Coach & CEO

From football fields to business platforms, Hacha learned that joy, faith and timing make the difference.

Now living and sharing The Fitness Awakening, he combines his athletic and business training to help souls internationally.

He knows stillness and patience, but also loves adventure and action. With the heart of a kid and the spirit of an athlete, he believes true victories are found in the roots of true friendship and team.

Together, with their true team and collaborators from around the world, they are redefining what it means to live fully awaken — with health, focus, and balance.